TreatmentCenter.co.uk news Plastic and Cosmetic Sugery

The Latest in Direct Mail Marketing: How to Combine the Power of Variable Data Printing, Opt-in Marketing & the Web


JFM Concepts LLC, providers of the turn key TouchTrends™ marketing system, announce the publication of their variable data printing guide, “The Latest in Direct Mail Marketing: How to combine the power of variable data printing, opt-in marketing & the web.”
Source: http://www.prweb.com/releases/2006/4/prweb372465.htm

Delray Beach, FL (PRWEB) April 14, 2006 -- JFM Concepts, providers of the turn key TouchTrends marketing system, announce the publication of their variable data printing guide, “The Latest in Direct Mail Marketing: How to Combine the Power of Variable Data Printing, Opt-in Marketing & the Web.”

John Fager, the technical expert behind TouchTrends, presented the guide to Florida marketers last week. “Personalized mail has absolutely been shown to improve response rates. Variable data printing--or VDP--allows a high level of customization at a reasonable cost. When combined with the Internet and opt-in marketing--which is also called consensual or permission based marketing--VDP is capable of creating cost effective campaigns that offer long term success, increasing response rates and Return on Investment.

The guide, which is free and available for download at www.touchtrends.com, covers all the key topics to consider when developing a variable data direct mail marketing campaign. The authors discuss the latest technology, getting started, design, content, unique URL’s, "soft leads," hit tracking, reporting, opt-in marketing, reorder and cross sell, life cycle management, and follow through.

About JFM Concepts and TouchTrends:
JFM Concepts is a full service direct marketing firm that provides all the components of highly successful direct mail campaigns. In-house experts and carefully vetted partners execute all aspects of the campaign including concept, copy, design, art, web development, printing, mailing and reporting.

TouchTrends is a proprietary marketing methodology and technology which combines direct mail, unique URLs, personalized web pages, real time email alerts, opt-in marketing, and detailed reporting in a way that no other offering can match. TouchTrends is an all inclusive marketing system that is proven to increase response rates and drive sales by not only getting the right message to the right customer at the right time, but also by capturing “soft leads” for each prospect that visits the supporting website. A TouchTrends campaign targets top prospects with a series of full-color direct mail communications that drive respondents to a personalized web page. A unique web page address is printed for each recipient so prospects that open the website can be identified even if they do not call or submit a form. Respondents are identified instantly so you can follow-up with a more information, even while the prospect is still on the site.

About John Fager:
Having worked as both the marketing analyst and web producer for two Fortune 500 Fastest-Growing companies, John D. Fager has an extensive background in direct mail. Specializing in customer-centric strategies and marketing, John is among the best in the profession at creating and implementing high response campaigns. John is an expert SQL programmer and has extensive experience working with large, disparate, enterprise-level data sets. Focusing on which customer to market, he has segmented, compiled, and analyzed more than 500 direct mail campaigns during the last twelve months alone. John has a degree in Psychology from the University of Colorado and has used his expertise to create a tested methodology for highly personalized and demographically-targeted mail campaigns.

# # #