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New Website Offers the Good, Bad and Ugly of Cosmetic Surgery
Jul 19, 2006

Cosmetic Surgery Insider.net is your source for the latest news and information surrounding cosmetic surgery and related issues.
Source: http://www.prweb.com/releases/2006/7/prweb412712.htm

Guelph, Ontario (PRWEB) July 19, 2006 -- The fastest-growing sector of the health services industry may have the worst-informed consumers, says the editor of a new website designed to give cosmetic surgery patients accurate information about cosmetic and plastic surgery procedures.

The newly launched site, www.cosmeticsurgeryinsider.net, offers objective, well-researched and up-to-date information to help prospective cosmetic and plastic surgery consumers make the wisest choice for their long-term health and beauty. Whether it’s a relatively simple Botox injection, a popular breast augmentation procedure, or a complicated tummy tuck, being aware of the facts, the risks and the benefits can help reduce the chance of health complications and potentially disappointing results.

“Offering people objective information about the genuine risks, benefits and costs of cosmetic surgery will lead to better, healthier choices,” says website editor Christie MacLachlan. “Unfortunately,” says MacLachlan, “the accurate story of cosmetic surgery simply isn’t being told.”

MacLachlan cites some alarming trends in cosmetic surgery that point to the need for better patient information:
•    The growing popularity of in-home Botox injection parties – which many cosmetic surgeons refuse to endorse;
•    The booming business of offshore medical clinics specializing in plastic surgery “vacations,” despite the lack of uniform standards, governmental regulation and health insurance coverage;
•    And the growing prevalence of cosmetic surgery procedures – especially breast augmentation – among minor-age teen girls.

The $12.4 billion cosmetic and plastic surgery industry has been spurred on by reality television shows that depict dazzling cosmetic surgery results in under an hour.
Most frequently, what people identify as examples of cosmetic surgery are the results of television programs like Extreme Makeover, The Swan and Nip/Tuck, plus the publicized “enhancement” of already gorgeous celebrities. These depictions do little to help real people who have real questions about cosmetic surgery.

According to the American Society of Plastic Surgeons, the number of people undergoing cosmetic plastic surgery in the U.S. has jumped 11 percent from 2004 to 2005, with an estimated 10.2 million cosmetic and plastic surgery procedures being performed in 2005. In response to the growing demand for cosmetic surgery, easy access to current, accurate information is critical to the health and wellbeing of potential cosmetic surgery candidates.

Cosmetic Surgery Insider includes hundreds of pages of current information on plastic surgery procedures. In the next few weeks, MacLachlan said, the site will introduce reader forums, a news service and a medical advice column.

Please call Christie MacLachlan at (519)837-4436 x302 for more information.

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