TreatmentCenter.co.uk news Plastic and Cosmetic Sugery

Fierté Debuts Concept, Launches Flagship Studio
Jun 28, 2006

Cosmetic and skincare company Fierté debuted its business concept of client education and exceptional customer service in a boutique setting with the launch of its flagship studio at 658 N. Federal Highway in Victoria Park Shoppes in Fort Lauderdale, Fla.
Source: http://www.prweb.com/releases/2006/6/prweb404441.htm

Fort Lauderdale, FL (PRWEB) June 28, 2006 -- Cosmetic and skincare newcomer Fierté launched the company’s flagship studio at 658 N. Federal Highway in Victoria Park Shoppes in Fort Lauderdale, Fla. marking the debut of a new concept in the beauty industry.

The company is the culmination of a nine-year dream for C.E.O. and Master Artisan Gregory Yap Sam. “I have always believed in the transformative power of beauty,” said Yap Sam, a 20-year veteran of the beauty industry. “With Fierté I have the opportunity to help people enhance their lives on a very personal, intimate level. I have trained staff to ensure every Fierté experience is a revelation in personal beauty.”

Fierté’s concept is deceivingly simple yet non-existent in the cosmetic industry according to Brad Koogler, director of marketing and public relations. “We focus on educating the client and providing personalized attention in an intimate, up-scale boutique setting,” he said. “Fierté is the beauty experience that consumers want precisely because it is in direct contrast to what they historically have received.”

The studio, the first of 20 planned nationwide, offers the company’s own brand of cosmetic and skincare products, personal client services and education and bridal services and customized wedding packages. Additionally the Fort-Lauderdale based company provides customized out-of-studio services such as employee incentive packages for corporations, “celebrity treatment” packages for the event and conference planners, and storyboards, design concepts and applications for the fashion, photography, and film industries. The store also serves as a training facility for make-up artists and estheticians.

The flagship studio offers additional, unique services unscheduled for future locations. Photography and videography services appear on the menu through a relationship with nationally-known photographer Dennis Dean who shares studio space. A partnership with Fort-Lauderdale-based Halavin Productions, a beauty pageant production company, inspired the development of pageant contestant training and coaching.

This flexibility is key according to Koogler. “The very nature of the work we do necessitates that we are creative in the services we provide,” said Koogler. “We want to be responsive to those that come to us for their personal beauty and professional appearance needs.”

According to Yap Sam he created both the company and the product lines with clients in mind. The cosmetic line is available for all skin tones and provides long-lasting, moisture-resistant, color-fast coverage. The advanced skincare system is pH-balanced for skin maintenance and hydration and will appeal to both men and women. Both lines were formulated in consultation with a leading South Florida dermatologist.

For information call 954-525-2150 or visit www.fiertecosmetics.com.

###