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Low-tech Gorilla-Grips Make the Ideal Holiday Gift for the Gym-rat
Aug 20, 2006

Gorilla-Grips are made from textured high-grade leather combined with finger-gripping durable elastic to provide added security every time you reach for a free weight or machine bar. Fitting snuggly between the knuckles and first joint, Gorilla-Grips protect palms from developing callouses or slippage due to sweaty palms.
Source: http://www.prweb.com/releases/2006/8/prweb426720.htm

New York, NY (PRWEB) August 20, 2006 -- When you really want to muscle up your workout, get down to basics.

At a time when technology has exploded in the gym —sneakers that talk to you via your MP3 player? — Gorilla-Grips offers a battery-free, unplugged means of getting more out of your weight-lifting routine.

Textured high-grade leather combined with finger-gripping durable elastic provides added security every time you reach for a free weight or machine bar. Fitting snuggly between the knuckles and first joint, Gorilla-Grips protect palms from developing callouses.

“I’d be embarrassed to shake hands in business meetings, I had such rough callouses across my palms from lifting barbells,” said Hamilton Brower, creator of Gorilla-Grips. “Yet I didn’t feel comfortable wearing gloves when I was lifting. The wrist straps seemed binding and I couldn’t understand why the back of my hand needed to be covered.

“By eliminating everything unnecessary, I came up with Gorilla-Grips. Now I can’t wear them in the gym without someone asking me about them! It’s hard to finish a workout without someone wanting to try them.”

Bare hands can get slippery with sweat, which can be dangerous. Gloves can be hot and restrictive, with tight Velcro straps and bands. Instead, Gorilla-Grips provide confidence –building stability, whether the wearer is going for heavier weights or pushing through a normal set. Additionally, Gorilla-Grips provide a protective layer between the germs and bacteria left by previous users of the equipment.

“Living in New York, you pretty much get used to living in a Petri dish,” says Brower. “For the same reasons I wouldn’t want to lie down in the middle of Broadway and do a set of push-ups, I don’t want to grab a barbell that’s been handled by some guy who just rode the subway, pet a dog, and sneezed on his way into the gym.”

Gorilla-Grips are sensational outside the gym as well. Bike riders, gardeners, even tennis players appreciate the security of Gorilla-Grips. Small enough to slip into a pocket, Gorilla-Grips come in a variety of colors and patterns and at less than $20.00 a pair, they make a great and thoughtful gift.

“One of the trainers at Equinox got so tired of his clients ‘borrowing’ his Gorilla-Grips that he gave each of them a set for Christmas. They loved them. Now they can concentrate on their rep, rather than worrying about losing their grip.”

So where does the name come from? A percentage of the profits from the sale of Gorilla-Grips goes to The African Wildlife Foundation, the leading conservation organization working to protect mountain gorillas in their natural habitat.

“We’ve got to realize that we’re all inter-connected on this planet,” says Brower, who has more information about the Mountain Gorilla Conservation on the Gorilla-Grips website.
“These days, it’s important for each of us to do our part in helping our environment.”

Gorilla-Grips are available online for $19.95 plus shipping and handling.

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